Types of SEO

There are two types of SEO, one is Onpage SEO and the other is Offpage SEO. The work of these two is completely different, let us also know about them.

On-Page SEO

Off-Page SEO

Local SEO

1. On-Page SEO

On-page SEO work is done in your blog. This means to design your website properly which is SEO friendly.

Using the template in your website by following the rule of SEO. Writing good content and using good keywords in them which are most searched in the search engine.

Using keywords in the right place in the page like title, meta description, using keywords in the content makes it easy for Google to know on whom your content is written and helps to rank your website on Google page quickly. Due to which the traffic of your blog increases.

How to do On-Page SEO

Here we will learn about some such techniques, with the help of which we will be able to do On Page SEO on our blog or website in a good way.

1. Website Speed

Website speed is a very important link from the point of view of SEO. It has been found from a survey that any visitor stays on a blog or website for at most 5 to 6 seconds.

If it does not open within this time, then it leaves it and migrates to another. And this is also applicable for Google because if your blog does not open soon then a negative signal reaches Google that this blog is not that good or it is not very fast. So keep your site speed as good as possible.

Here I have given some important tips by which you can speed up your blog or website:

• Use a simple and attractive theme.
• Do not use too many plugins.
• Keep the size of the image to a minimum.
• Use W3 Total cache and WP super cache plugins.

2. Navigation of the Website

It should be easy to move around in your blog or website so that no visitor and Google have any problem in going from one page to another. The more smooth the navigation of the website, the more ease any search engine will be to navigate the site.

3. Title Tag

Make the title tag very good on your website so that if any visitor reads it, then click on your title as soon as possible, this will also increase your CTR.

How to make a good title tag: – Do not use more than 65 words in your title because Google does not show a title tag in google searches after 65 words.

4. How to Write the URL of the Post

Always keep the URL of your post as simple and short as you can.

5. Internal Link

This is a great way to rank your post. With this, you can interlink your related pages with each other. With this, all your interlinked pages can be ranked easily.

6. Alt Tag

Make sure to use images in the post on your website. Because you can get a lot of traffic from images, so while using the image, do not forget to put ALT TAG in it.

7. Content, Heading, and Keyword

As we all know about the content that this is a very important link. Because Content is also called King and the better your content, the better the site will be valued. Therefore, write the content of at least more than 800 words.

With this, you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.

Heading: Special care should be taken of the headings of your article as it has a great impact on SEO. The title of the article is H1 and after this, you can nominate the subheadings with H2, H3, etc. With this, you must use the focus keyword.

Keyword: Use LSI Keyword while writing your article. With this, you can easily link people's searches. With this, BOLD important keywords so that Google and visitors know that these are important keywords and their attention will be attracted towards it.

These were some points about some information about On-Page SEO.

2. Off-Page SEO

All the work of off-page SEO is done outside the blog. In Off-page SEO, we have to promote our blog, like going to many popular blogs, commenting on their article, and submitting the link of our website, we call it backlink. The website benefits a lot from backlinks.

Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers, this has the chances of increasing more visitors to your website.

In big blogs which are very popular, submit a guest post on their blog, this will allow visitors to their blog to know you and traffic will start coming to your website.

How to do Off-Page SEO

Here I will tell you about some Off-Page SEO Techniques which will prove to be very useful for you later.

1. Search Engine Submission: 

Your website should be submitted properly in all search engines.

2. Bookmarking: 

The page and post of your blog or website should be submitted in the website with Bookmarking.

3. Directory Submission: 

Your blog or website should be submitted to a directory with a popular high PR.

4. Social Media: 

Create a profile on your blog or website page and social media and add a link to your website like Facebook, Twitter, LinkedIn

5. Classified Submission: 

You should advertise your website for free by going to the Free Classified Website.

6. Q & A site: 

You can ask any question by going to the question and answer website and you can put a link to your site.

7. Blog Commenting: 

You can comment on their posts by visiting the blog related to your blog and put a link to your website (the link should be placed where the website is written)

8. Pin:

 You can post the image of your website on Pinterest, this is a very good way to increase traffic.

9. Guest Post: 

You can do guest posts by visiting the blog related to your website, this is the best from where you can take a do-follow link and that too in the right way.

3. Local SEO

Often people ask what is Local SEO? If I believe, then the answer lies in the question itself.

If you do local SEO, then this is the summation of two words Local + SEO. That is, SEO is done keeping in mind a local audience is called Local SEO.

This is a technique in which your website or blog is specially optimized so that it ranks better on the search engine for a local audience.

By the way, with the help of a website, you can target the entire internet, whereas if you want to target only one particular locality, then for this you have to use Local Seo.

In this, you will have to optimize the name of your city, while its address details will also have to be optimized together. Whereas to say it briefly, then you have to optimize your site in such a way that people can know you not only online but also offline.

Example of Local SEO

If you have a local business, such as a shop, where people often visit you, then if you optimize your website in such a way that people can easily reach you in real life too. .

If here you only target your own local area and SEO optimized your site accordingly. Then this type of SEO is called "local SEO".

What is the difference between SEO and Internet Marketing?

Many people have many doubts about SEO and Internet Marketing. They think that these two are often the same. But in response to this, I want to say that SEO is a kind of tool, it can also be called a part of Internet Marketing. By using it, it becomes very easy to do Internet Marketing.

What is the difference between SEO and SEM?

The main difference between SEO and SEM is that SEO is an important part of SEM. Let us know about both SEO and SEO.

SEO

SEO or Search Engine Optimization is a process by which a blogger optimizes his blog or website in such a way that he can rank the articles of the blog in the search engine and bring free traffic to his blog from there.

SEM

SEM or Search Engine Marketing is a marketing process by which you can make your blog more visible in search engines so that you can get traffic whether it is free traffic (SEO) or paid traffic (Paid Search Advertising).

What is the difference between SEO and SEM?

The main purpose of SEO is that your blog/website can be optimized properly so that it can get better ranking in the search engine. Whereas with SEM you can get more things than SEO. Because it is not only limited to free traffic but it also includes other methods such as PPC advertising etc.

About SEO (Terms)

If you have a blog or a website, then you will know a lot about basic SEO, how it works. But I know that there are many of you who do not have any idea about Basic SEO.

That's why I thought why not give information about some very important SEO terms to you people so that you can also know about it.

Backlink: Also called inline or simply link, it is a hyperlink to another website that points to your website. Backlinks are very important from the SEO point of view, as it directly influences the Search Ranking of any webpage.

PageRank: PageRank is an algorithm that Google uses to estimate which relatively important pages are located on the web.

Anchor text: The anchor text type of any backlink is the text which is clickable. If your Keyword is Mehjud in your Anchor Text, then it will help you a lot from the point of view of SEO as well.

Title Tag: Title Tag is mainly the title of any web page and this is a very important factor for Google's Search Algorithm.

Meta Tags: Like the Title Tag, by using the Meta Tag, the Search Engines get to know what is in the content in the pages.

Search Algorithm: With the help of Google's search algorithm, we can find out which web pages are relevant on the whole Internet. About 200 algorithms work in Google's Search Algorithm.

SERP: Its full form is the Search Engine Results Page. It basically shows only those pages which are relevant according to Google Search Engines.

Keyword Density: This Keyword Density shows how many times any keyword has been used in the article. Keyword density is very important from the point of view of SEO.

Keyword Stuffing: As I have already said that Keyword Density is very important from the point of view of SEO but if a Keyword is used more than necessary then it is called Keyword Stuffing. This is called Negative SEO because it has a bad effect on your blog.

Robots.txt: This is nothing more than just a file that is kept at the root of the domain. By using this, the search bots are informed about the structure of the website.

What are organic and inorganic results?

There are mainly two types of listings on SERP (Search Engine Result Page) – Organic and Inorganic.

In this, we have to pay Google for Inorganic Listing. That is, they are Paid and money has to be paid in it.

Whereas organic listing is completely free, that is, we can also come on the top page of Google without paying, but for this, you have to do SEO first.

You all must have understood what is SEO. If you have any doubts about this article or you want that there should be some improvement in it, then you can write low comments for this.